Regardless of whether Facebook, Twitter, Instagram or LinkedIn, the various platforms can be used to reach a large number of existing and potential customers. The greater the range, the better for establishing contacts and establishing a long-term relationship. Another advantage: Your search engine also loves social media, because it always wants to find the latest and most relevant information possible that it can present to users. This improves your ranking, i.e. the placement of your website and your other accounts on the Google search results page.